Department of Marketing (MKT)


Code Title
MKT111 Elements of Marketing
MKT111_B Introduction to Quantitative Methods I
MKT112 Marketing of Financial Service
MKT121 Introduction to Quantitative Methods II
MKT123 Cooperative Marketing
MKT124 Marketing Ethics
MKT125 Brand and Total Quality Marketing
MKT211 Principles of Marketing I
MKT212 Business Statistics I
MKT213 Principles of Marketing I
MKT221 Principles of Marketing II
MKT222 Business Statistics II
MKT223 Principles of Marketing II
MKT311 Brand Management
MKT311_B Product Management
MKT312 Consumer Behaviour
MKT313 Marketing Management I
MKT316 Business Law I (Mercantile Law)
MKT317 Computer Application in Marketing I
MKT318 Total Quality Marketing
MKT318_B Organizational Buying Behaviour I
MKT319 Public Relation in Organisation
MKT321 Integrated Marketing Communication
MKT322 Distribution and Sales Management
MKT323 Quantitative Methods for Marketing Decisions
MKT323_B Marketing Management II
MKT324 Customer Services
MKT325 Research Methods for Marketing
MKT325_B Sales Management
MKT326 Business Law II (Company Law)
MKT327 Promotion
MKT327_B Computer Application in Marketing II
MKT328 Organizational Buying Behaviour II
MKT337 E-Marketing
MKT411 Research Project I
MKT412 Marketing Research
MKT413 Advertising and Sales Promotion Management
MKT414 NON-BUSINESS MARKETING
MKT415 Industrial Marketing
MKT416 BRAND MANAGEMENT
MKT421 Research Project II
MKT422 Distribution Management
MKT423 Services Marketing
MKT424 Global Marketing Management
MKT425 Agricultural and Petroleum Product Marketing
MKT426 Public Relations

Code Title
BSCMKT B.Sc. Marketing
MPHDM M.Phil/PhD,Marketing
MPMKT MPhil. Marketing Management
MSCMKM M.Sc. Marketing Management
PGDMKM PGD. Marketing Management
PHDMKM Ph.D. Marketing Management

Officer Name Local Role