Department of Marketing (MKT)


Code Title
MKT111 Elements of Marketing
MKT111_B Introduction to Quantitative Methods I
MKT112 Marketing of Financial Service
MKT121 Introduction to Quantitative Methods II
MKT123 Cooperative Marketing
MKT124 Marketing Ethics
MKT125 Brand and Total Quality Marketing
MKT211 Principles of Marketing I
MKT212 Business Statistics I
MKT213 Principles of Marketing I
MKT221 Principles of Marketing II
MKT222 Business Statistics II
MKT223 Principles of Marketing II
MKT311 Brand Management
MKT311_B Product Management
MKT312 Consumer Behaviour
MKT313 Marketing Management I
MKT316 Business Law I (Mercantile Law)
MKT317 Computer Application in Marketing I
MKT318 Total Quality Marketing
MKT318_B Organizational Buying Behaviour I
MKT319 Public Relation in Organisation
MKT321 Integrated Marketing Communication
MKT322 Distribution and Sales Management
MKT323 Quantitative Methods for Marketing Decisions
MKT323_B Marketing Management II
MKT324 Customer Services
MKT325 Research Methods for Marketing
MKT325_B Sales Management
MKT326 Business Law II (Company Law)
MKT327 Promotion
MKT327_B Computer Application in Marketing II
MKT328 Organizational Buying Behaviour II
MKT337 E-Marketing
MKT411 Research Project I
MKT412 Marketing Research
MKT413 Marketing Ethics
MKT413_B Advertising and Sales Promotion Management
MKT414 Pricing and Negotiation Strategies
MKT414_B Non-Business Marketing
MKT415 Industrial Marketing
MKT416 Advertising and Sales Promotion Strategies
MKT416_B Brand Management
MKT417 Non-Business Marketing
MKT418 Marketing Internship
MKT421 Research Project II
MKT422 Retailing Management
MKT422_B Distribution Management
MKT423 Services Marketing
MKT424 Global Marketing Management
MKT425 Agricultural and Petroleum Product Marketing
MKT426 Relationship Marketing
MKT426_B Public Relations

Code Title
BSCMKT B.Sc. Marketing
MPHDM M.Phil/PhD,Marketing
MPMKT MPhil. Marketing Management
MSCMKM M.Sc. Marketing Management
PGDMKM PGD. Marketing Management
PHDMKM Ph.D. Marketing Management

Officer Name Local Role